In the ever-evolving landscape of e-commerce, gaining insight into user behaviour is critical to achieving success. Google Analytics 4 (GA4) offers a powerful solution for monitoring and evaluating user engagement with your website or application. Among its impressive capabilities, one stands out: the implementation of recommended events. These events enable you to capture important user actions, providing invaluable information on their journey and empowering you to make informed decisions based on data.
Welcome to our blog post! Today, we will be diving into the world of GA4 and showing you the top suggested events. Plus, we’ll equip you with the proper code implementations so you can effortlessly track these events and see results.
Understanding Recommended GA4 Events:
Before we delve into the code, it’s important to examine the extensive list of recommended events offered by Google Analytics 4 in great detail.
- add_payment_info:
- Parameters: coupon, currency, items, payment_type, value.
- add_shipping_info:
- Parameters: coupon, currency, items, shipping_tier, value.
- add_to_cart:
- Parameters: currency, items, value.
- add_to_wishlist:
- Parameters: currency, items, value.
- begin_checkout:
- Parameters: coupon, currency, items, value.
- earn_virtual_currency:
- Parameters: virtual_currency_name, value.
- generate_lead:
- Parameters: value, currency.
- join_group:
- Parameters: group_id.
- level_end:
- Parameters: level_name, success.
- level_start:
- Parameters: level_name.
- level_up:
- Parameters: character, level.
- login:
- Parameters: method.
- post_score:
- Parameters: level, character, score.
- purchase:
- Parameters: affiliation, coupon, currency, items, transaction_id, shipping, tax, value.
- refund:
- Parameters: affiliation, coupon, currency, items, transaction_id, shipping, tax, value.
- remove_from_cart:
- Parameters: currency, items, value.
- search:
- Parameters: search_term.
- select_content:
- Parameters: content_type, item_id.
- select_item:
- Parameters: items, item_list_name, item_list_id.
- select_promotion:
- Parameters: items, promotion_id, promotion_name, creative_name, creative_slot, location_id.
- share:
- Parameters: content_type, item_id.
- sign_up:
- Parameters: method.
- spend_virtual_currency:
- Parameters: item_name, virtual_currency_name, value.
- tutorial_begin:
- No parameters.
- tutorial_complete:
- No parameters.
- unlock_achievement:
- Parameters: achievement_id.
- view_cart:
- Parameters: currency, items, value.
- view_item:
- Parameters: currency, items, value.
- view_item_list:
- Parameters: items, item_list_name, item_list_id.
- view_promotion:
- Parameters: items, promotion_id, promotion_name, creative_name, creative_slot, location_id.
Code Implementation:
Alright, here are the code snippets you’ll need to put into action some of these recommended events. Keep in mind, it’s important to personalise the parameters to fit your unique situation.
Example: Tracking “Add to Cart” Event
gtag('event', 'add_to_cart', {
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'value': 29.99,
});
Example: Tracking “Purchase” Event
gtag('event', 'purchase', {
'affiliation': 'Online Store',
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'transaction_id': '123456',
'shipping': 5.00,
'tax': 2.50,
'value': 37.49,
});
Example: Tracking “Add Payment Info” Event
gtag('event', 'add_payment_info', {
'coupon': 'SUMMER20',
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'payment_type': 'Credit Card',
'value': 29.99,
});
Example: Tracking “Add Shipping Info” Event
gtag('event', 'add_shipping_info', {
'coupon': 'FREESHIP',
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'shipping_tier': 'Express',
'value': 29.99,
});
Example: Tracking “Add to Wishlist” Event
gtag('event', 'add_to_wishlist', {
'currency': 'USD',
'items': [
{
'id': 'product456',
'name': 'Another Product',
'category': 'Clothing',
'quantity': 1,
'price': 39.99,
},
],
'value': 39.99,
});
Example: Tracking “Begin Checkout” Event
gtag('event', 'begin_checkout', {
'coupon': 'CHECKOUT10',
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'value': 29.99,
});
Example: Tracking “Earn Virtual Currency” Event
gtag('event', 'earn_virtual_currency', {
'virtual_currency_name': 'Coins',
'value': 100,
});
Tracking “Generate Lead” Event
gtag('event', 'generate_lead', {
'value': 10,
'currency': 'USD',
});
Example: Tracking “Join Group” Event
gtag('event', 'join_group', {
'group_id': 'community123',
})
Example: Tracking “Level End” Event
gtag('event', 'level_end', {
'level_name': 'Intermediate',
'success': true,
});
Example: Tracking “Level Start” Event
gtag('event', 'level_start', {
'level_name': 'Beginner',
});
Example: Tracking “Level Up” Event
gtag('event', 'level_up', {
'character': 'Player123',
'level': 2,
});
Example: Tracking “Login” Event
gtag('event', 'login', {
'method': 'Email',
});
Example: Tracking “Post Score” Event
gtag('event', 'post_score', {
'level': 'Intermediate',
'character': 'Player123',
'score': 500,
});
Example: Tracking “Refund” Event
gtag('event', 'refund', {
'affiliation': 'Online Store',
'coupon': 'SUMMER20',
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'transaction_id': '123456',
'shipping': 5.00,
'tax': 2.50,
'value': 37.49,
});
Example: Tracking “Remove from Cart” Event
gtag('event', 'remove_from_cart', {
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'value': 29.99,
});
Example: Tracking “Search” Event
gtag('event', 'search', {
'search_term': 'Google Analytics',
});
Example: Tracking “Select Content” Event
gtag('event', 'select_content', {
'content_type': 'Article',
'item_id': 'article123',
});
Example: Tracking “Select Item” Event
gtag('event', 'select_item', {
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'item_list_name': 'Featured Products',
'item_list_id': 'list123',
});
Example: Tracking “Select Promotion” Event
gtag('event', 'select_promotion', {
'items': [
{
'id': 'promo123',
'name': 'Summer Sale',
'creative_name': 'Banner Ad',
'creative_slot': 'Homepage',
'location_id': 'banner123',
},
],
'promotion_id': 'promo123',
'promotion_name': 'Summer Sale',
});
Example: Tracking “Share” Event
gtag('event', 'share', {
'content_type': 'Article',
'item_id': 'article123',
});
Example: Tracking “Sign Up” Event
gtag('event', 'sign_up', {
'method': 'Google Account',
});
Example: Tracking “Spend Virtual Currency” Event
gtag('event', 'spend_virtual_currency', {
'item_name': 'In-App Upgrade',
'virtual_currency_name': 'Gems',
'value': 50,
});
Example: Tracking “Tutorial Begin” Event
gtag('event', 'tutorial_begin');
Example: Tracking “Tutorial Complete” Event
gtag('event', 'tutorial_complete');
Example: Tracking “Unlock Achievement” Event
gtag('event', 'unlock_achievement', {
'achievement_id': 'level10',
});
Example: Tracking “View Cart” Event
gtag('event', 'view_cart', {
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'value': 29.99,
});
Example: Tracking “View Item” Event
gtag('event', 'view_item', {
'currency': 'USD',
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
],
'value': 29.99,
});
Example: Tracking “View Item List” Event
gtag('event', 'view_item_list', {
'items': [
{
'id': 'product123',
'name': 'Example Product',
'category': 'Electronics',
'quantity': 1,
'price': 29.99,
},
{
'id': 'product456',
'name': 'Another Product',
'category': 'Clothing',
'quantity': 1,
'price': 39.99,
},
],
'item_list_name': 'Featured Products',
'item_list_id': 'list123',
});
Example: Tracking “View Promotion” Event
gtag('event', 'view_promotion', {
'items': [
{
'id': 'promo123',
'name': 'Summer Sale',
'creative_name': 'Banner Ad',
'creative_slot': 'Homepage',
'location_id': 'banner123',
},
],
'promotion_id': 'promo123',
'promotion_name': 'Summer Sale',
});
Don’t hesitate to customize these code snippets for other suggested events based on your tracking requirements. By integrating these events into your GA4 setup, you’ll gain a deeper insight into user behavior and be able to enhance your online presence.
Conclusion:
Discover the dynamic capabilities of Google Analytics 4’s recommended events, designed to effectively monitor and understand user actions on your website or app. With the ability to tailor these events to your unique needs, you can unlock valuable insights that empower strategic decision-making and propel your online business to new heights. Don’t wait any longer – take advantage of the power of GA4 recommended events now!
Are you ready to dive into the depths of digital marketing strategies? Check out our Digital Marketing Strategies category to gain additional insights and expert advice.
